Blue Orb Taps Double Fusion for SwitchBlade Ad Sales

add time:3/19/2008 11:48:34 AM

Blue Orb has partnered with in-game advertising firm Double Fusion to sell and serve ads for its popular PC gaming software, SwitchBlade. The ad-supported software, which allows PC gamers to play games like World of Warcraft using an Xbox 360 controller, is free to download and use.

Users can click SwitchBlade ads as they would on a website which means advertisers gain the benefits of click-throughs in a way that complements and adds value to more brand-oriented in-game placements.